Outdoor Adventures
The outdoors has a way of shaping us—physically, mentally, and even professionally. For some, it starts as a hobby. For others, it becomes a lifelong passion that turns into a lifestyle, a mission, or even a brand.
In today’s episode of The Outdoor Muscle Show, I’m joined by someone who has turned his love for the outdoors into a family project and a content platform. We talk about fitness, gear, campfires, coffee, and what it really takes to build brand relationships in the outdoor space.
This conversation is a must-listen for anyone who loves exploring, reviewing gear, and creating content—or just wants to hear a great story from someone who’s been living the rugged lifestyle for decades.
Table of Contents
JB | The Rugged Outdoorsmen
Today, I’m joined by JB, the co-founder of The Rugged Outdoorsmen—an Instagram account he started with his son Mike to document their adventures in Nevada. JB grew up fishing and hiking in New York, served in the U.S. Marine Corps, and worked in law enforcement where he also became a certified personal trainer. His background in discipline, service, and physical fitness carries over into everything he does outdoors.
With The Rugged Outdoorsmen, JB not only shares his love for hiking, camping, and field testing outdoor gear, but he also collaborates with brands like Timbertote campfires and Anglers Coffee to spotlight products that support the outdoor lifestyle.
In our conversation, JB shares his journey from fishing in the Northeast to building a community online with his son, what it takes to stay fit for adventure, and his best advice for anyone looking to break into the content and brand partnership world.
Show Highlights
- How JB got into the outdoor lifestyle
- His experience in the Marines and law enforcement
- How he stays in shape for hiking, fishing, and field testing gear
- The origin of The Rugged Outdoorsmen and collaborating with his son
- His gear testing process and working with outdoor brands
- His involvement with Timbertote campfires, Anglers Coffee, and Koreboard
- What brands look for in content creators
- Advice for beginners who want to start brand partnerships
Connect with JB
- JB’s Instagram: @theruggedoutdoorsmen
- Timbertote Instagram: @realtimbertote
- Website: theruggedoutdoorsmen.com
- YouTube: @timbertote
Episode 7: Outdoor Adventures with TheRuggedOutdoorsmen
Thank you for tuning in to this episode of The Outdoor Muscle Show! If you enjoyed today’s conversation with JB and want more stories from people who live and breathe the outdoor lifestyle, please support the show by subscribing to our YouTube channel and leaving a review on your favorite podcast platform. Every share and review helps us grow the community.
If you’re looking to level up your own training and get stronger for the adventures ahead, I’d love to be your coach. My programs combine science-backed strength and conditioning with a love for the outdoors—whether you’re preparing for your first trail race or your next Spartan race. Head to the Coaching page to book your free consultation and let’s build your outdoor engine.
I’ll see you on the next episode of The Outdoor Muscle Show.
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Buck is a Certified Strength and Conditioning Specialist (CSCS), Personal Trainer (NSCA-CPT), & UESCA Run Coach. He is the founder of Outdoor Muscle, a veteran-owned company dedicated to providing endurance athletes and adventure seekers the resources they need to achieve their fitness goals.
